In an increasingly digital world, print uniquely dominates product marketing. With the rise of digital: why is print, or printed marketing, still relevant? The answer lies in its ability to generate …
Read more…
(Article from Chez J2S 11/20/2024)
The automatic generation of InDesign/PDF documents from an XML/JSON data source is one of our specialties. In this way, we can set up a data workflow between the customer’s tool 1 and our solution, …
Read more…
(Article from Chez J2S 6/3/2022)
Founded in 1965, ACE is the second-largest automobile club in Germany with over 650,000 members.
ACE is making its digital transformation with the help of …
Read more…
(Article from Chez J2S 2/10/2022)
In the marketing context, the term touchpoint refers to an advertising or commercial contact point between the brand and the consumer. It can be a human contact, a website, an application, or any …
Read more…
(Article from Chez J2S 10/25/2021)
Press groups have understood that their titles are above all brands. “Developing brands” is one of the 3 major axes of the strategy 1 of Prisma Media, one of the behemoths of the magazine industry in …
Read more…
(Article from Chez J2S 9/21/2021)
Print and digital books in education Digital book reading is on the rise 1: more than a million more readers in 12 months, which brings to more than a quarter the number of French people who have …
Read more…
(Article from Chez J2S 5/17/2021)